Sponsor highlight: Dentistry by Design

April 26, 2018



Pictured: Dr. Atif Rizvi and his wife, Salina Rizvi. Photo: Jay Larson

Let’s face it—a trip to the dentist is a mundane task few look forward to. But a visit to Dentistry by Design is anything but ordinary—the boutique dental clinic in Minnetonka has been elevating the dental experiences of its loyal clients for more than 20 years. Blending quality, specialized services with an eye for design within a contemporary, spa-like environment. Led by Dr. Atif Rizvi, it utilizes state-of-the-art technology to craft perfect, of-the-moment smiles, offering everything from complete smile makeovers to discreet oral enhancements. In a nutshell: Dentistry by Design is the furthest thing from your basic, run-of-the-mill dental office.

Recognized for his extensive educational background and clinical expertise, Dr. Rizvi uniquely combines advanced technology and artistry to produce stunning, healthy smiles for his loyal clients. After studying dental medicine at Harvard and Columbia University, Dr. Rizvi served as the Director of Dental Surgery for the Department of Health and Human Services, in which he worked on dental IV sedation training to provide care for an underserved patient population. Dr. Rizvi is known for his compassion and understanding of his patients’ needs. For those who are particularly anxious about getting their teeth worked on, Dr. Rizvi offers sedation dentistry—and is the only general and cosmetic dentist in Minnesota to practice it.

Recently, Dr. Rizvi and his team welcomed members of the FWMN leadership team to experience a teeth whitening to get us ready for this spring’s events—and we can’t stop #gramming our sparkly white smiles. FWMN couldn’t exist without the generous support of sponsors like Dentistry by Design.

We wanted to find out more about Dr. Rizvi, including how he decided to become a dentist, what inspired the idea behind Dentistry by Design, and what he loves about fashion.

Dr. Rizvi, can you tell us a little bit about why you decided to become a dentist?

The field of dentistry has always inspired me. Even as a child I loved going to the dental office, the dental instruments used fascinate me. I knew from the start that I want to help people achieve their desired beautiful smiles.  And maybe some inspiration came from my older brother who is also a Dentist.

What inspired you to start Dentistry by Design?

I have always wanted to provide a very comforting, relaxing and stress free space for my patients. The ethereal, spa-like ambiance at Dentistry By Design helps eliminate anxiety that might typically accompany a trip to the dentist. I understand that the ambiance within the dental clinic affects our patient’s mood so at Dentistry By Design we have created a soothing and serene environment from our lobby to the surgical suites. At Dentistry By Design, I want my patients to have the best experience possible. I like to treat each patient with a customized plan, designed specifically for that patient thus the name Dentistry By Design.

What is your favorite part about your job?

The best part about my work is when my patients smile at me with tears of joy. My goal is always to give my patients a smile that improves not only their teeth but also their self-esteem and overall quality of life. Together with each patient, we work to achieve a look that suits their desires, functions flawlessly, and pleases the eye. A satisfied patient is a happy patient.

You seem to be into fashion. Any favorite brands?

Some of my favorite brands are Giorgio Armani, Gucci, Canali, Zegna, and Versace. My favorites tend to change with the season.

We are grateful for sponsors like you. Can you share why you chose to support Fashion Week MN?

Any cosmetic industry, by its very nature and definition, is fashion-based. Cosmetic dentistry is not an exception, and cosmetic dentists cannot hide from the sweep of art and fashion. The perception of beauty changes with history; the beautiful smile of 50 years ago is not a fashionable smile today. We need to keep up with the current trends and fashion. The credit for our involved in Fashion Week MN goes to Sarah Edwards, co-founder of Fashion Week MN. Such an amazing person, she has a heart of gold.

Learn more about Dentistry by Design and make an appointment at dbdmn.com, and follow Dentistry by Design on Facebook and Instagram @dentistrybydesign_mn.

by Jahna Peloquin

Fashion Week MN co-founder Sarah Edwards flanked by style bloggers Kaylie O’Connor and Samantha Schaff after a teeth whitening at Dentistry by Design
Photo: Jay Larson