What is FWMN?

Fashion Week MN (FWMN) is a community-driven initiative celebrating the talent of the Minnesota fashion industry and creative community. Every spring and fall, FWMN organizes a week-long installment of events showcasing the designers, brands, retailers, producers, stylists, artists, influencers, models, photographers and other creatives who are elevating the Minnesota style scene.

We believe that supporting the local fashion industry helps develop strong connections between local retailers, brands, designers, makers, advocates and consumers, helping in turn to strengthen the local economy.

Our Mission

The mission of FWMN is to foster an interconnected local fashion community that celebrates and supports the established Minnesota fashion industry and creative community and breeds opportunity for those emerging on the scene.

Our Vision

We want the fashion community in Minnesota to feel approachable. Each season, we curate a lineup of events that celebrates diverse forms of creative expression and gives voice to divergent viewpoints through the lens of fashion. We believe in supporting a community that values small businesses, creativity, diversity, inclusivity, sustainability and ethical business practices.

Our Team

Sarah Edwards, Co-Founder

Sarah Edwards creates unique experiences that intertwine community, art, goodwill and fashion. A few of her projects include I AM MPLS!, I AM ST. PAUL!, and I AM Kindness. Sarah is driven by helping and connecting ideas and people that she believes in, and fueled by the entrepreneurial energy and collaborative spirit of the Twin Cities. As a fashion stylist, connector, event producer, philanthropist, and a promoter Minneapolis/St. Paul talent, she imagines a new environment in which we are closer connected to resources and people that can make our dreams a reality. Learn more about Sarah at iamsarahedwards.com.

Jahna Peloquin, Co-Founder

Jahna Peloquin is a Minneapolis-based style writer and stylist. Over the past decade, Jahna has been a leading voice in the local fashion industry, particularly in her roles as a weekly contributing stylist and writer for alt-weekly Vita.mn, as the lead stylist for Voltage: Fashion Amplified, and most recently as the Style Editor at Minnesota Monthly magazine. Her work has been published in Star Tribune, Pioneer Press, Midwest Home, Minnesota Bride, Southwest Journal Home, and METRO Magazine, and she has been recognized as a Twin Cities Style Maker by the American Craft Council in American Craft Magazine. Learn more at jahna-peloquin.com

Michelle Raven, Senior Advisor

Michelle Raven is the founder and creative force behind the free personal shopping & styling service at Arc’s Value Village Thrift Stores. Michelle has been recognized as a business leader and innovator—in 2014, she was named a 40 Under 40 honoree by the Minneapolis/St. Paul Business Journal. In 2017, you might have spotted her in Mpls.-St. Paul Magazine, where she was highlighted for her impact on the local style community. In addition to overseeing the thriving thrift styling program she created, Michelle focuses her time on balancing inventive ideation with tactical precision as an event planner & creative project manager for Arc’s Value Village Thrift Stores.

Emily Baynard, Senior Advisor

Emily “Emmi” Baynard is a Branding Consultant, Social Media Strategist and Creative Director who brings glossy big business style to the small biz world. Along with being a trend and style expert, she’s also a professional enthusiast, always at the ready with a dose of empathy and inspiration. Emmi loves to collaborate and has been bringing creative excellence and strategic problem-solving to the local fashion scene since the days of MNfashion. Learn more about Emmi at EmmiRo.com.


Get Involved

Do you want to be a part of FWMN? Head to the Contact page to get started!