Our mission

Fashion Week MN (FWMN) is a semi-annual program with a mission of community engagement, promoting the shop-local movement and showcasing the talent of the Minnesota fashion industry and creative community. Every September and April, we curate a week of programming showcasing some of the best Minnesota designers, brands, makers and retailers, as well as producers, stylists, artists, models, influencers, photographers and other creatives working within the local fashion industry.

We believe that supporting the local fashion industry helps develop strong connections between local retailers, brands, designers, makers, advocates, and consumers, helping to strengthen the local economy.

Consumers can be confident their Minnesota-made purchases are ethically and sustainably made, crafted with care, and made to last. Our mission is to bring everyone together to make that happen.

Our vision

We believe in supporting a Minnesota fashion industry that values small businesses, designers and makers as well as creativity, diversity, inclusivity, sustainability, ethical business practices and serving the greater good.

How we are funded

Fashion Week MN is 100% community fueled. Local organizations, sponsors, volunteers, producers, designers, consumers, advocates, and the media all help make FWMN possible. If you are interested in getting involved as a sponsor or volunteer to help support our mission, visit our Contact page.

Who we are

We are a volunteer-driven group of stylists, producers, marketers, storytellers, doers and local fashion lovers.

Sarah Edwards, Co-Founder

Sarah Edwards creates unique experiences that intertwine community, art, goodwill and fashion. A few of her projects include I AM MPLS!, I AM ST. PAUL!, and I AM Kindness. Sarah is driven by helping and connecting ideas and people that she believes in, and fueled by the entrepreneurial energy and collaborative spirit of the Twin Cities. As a fashion stylist, connector, event producer, philanthropist, and a promoter Minneapolis/St. Paul talent, she imagines a new environment in which we are closer connected to resources and people that can make our dreams a reality. Learn more about Sarah at iamsarahedwards.com.

Jahna Peloquin, Co-Founder

Jahna Peloquin is a Minneapolis-based style writer and stylist. Over the past decade, Jahna has been a leading voice in the local fashion industry, particularly in her roles as a weekly contributing stylist and writer for alt-weekly Vita.mn, as the lead stylist for Voltage: Fashion Amplified, and most recently as the Style Editor at Minnesota Monthly magazine. Her work has been published in Star Tribune, Pioneer Press, Midwest Home, Minnesota Bride, Southwest Journal Home, and METRO Magazine, and she has been recognized as a Twin Cities Style Maker by the American Craft Council in American Craft Magazine. Learn more at jahna-peloquin.com

Michelle Raven, Senior Advisor

Michelle Raven is the founder and creative force behind the free personal shopping & styling service at Arc’s Value Village Thrift Stores. Michelle has been recognized as a business leader and innovator—in 2014, she was named a 40 Under 40 honoree by the Minneapolis/St. Paul Business Journal. In 2017, you might have spotted her in Mpls.-St. Paul Magazine, where she was highlighted for her impact on the local style community. In addition to overseeing the thriving thrift styling program she created, Michelle focuses her time on balancing inventive ideation with tactical precision as an event planner & creative project manager for Arc’s Value Village Thrift Stores.

Emily Baynard, Senior Advisor

Emily “Emmi” Baynard is a Branding Consultant, Social Media Strategist and Creative Director who brings glossy big business style to the small biz world. Along with being a trend and style expert, she’s also a professional enthusiast, always at the ready with a dose of empathy and inspiration. Emmi loves to collaborate and has been bringing creative excellence and strategic problem-solving to the local fashion scene since the days of MNfashion. Learn more about Emmi at EmmiRo.com.

Get Involved

Do you want to be a part of FWMN? Head to the Contact page to get started!