What is FWMN?

Fashion Week MN (FWMN) is a community-driven initiative celebrating the talent of the Minnesota fashion industry and creative community that was founded in fall 2015. Every spring and fall, FWMN organizes a week-long installment of events showcasing the designers, brands, retailers, producers, stylists, artists, influencers, models, photographers and other creatives who are elevating the Minnesota style scene.

We believe that supporting the local fashion industry helps develop strong connections between local retailers, brands, designers, makers, advocates and consumers, helping in turn to strengthen the local economy.

Our Mission

The mission of FWMN is to foster an interconnected local fashion community that celebrates and supports the established Minnesota fashion industry and creative community and breeds opportunity for those emerging on the scene.

Our Vision

We want the fashion community in Minnesota to feel approachable. Each season, we curate a lineup of events that celebrates diverse forms of creative expression and gives voice to divergent viewpoints through the lens of fashion. We believe in supporting a community that values small businesses, creativity, diversity, inclusivity, sustainability and ethical business practices.

Our Team

Sarah Edwards, Co-Founder

Sarah Edwards creates unique experiences that intertwine community, art, goodwill and fashion. A few of her projects include I AM MPLS!, I AM ST. PAUL!, and I AM Kindness. Sarah is driven by helping and connecting ideas and people that she believes in, and fueled by the entrepreneurial energy and collaborative spirit of the Twin Cities. As a fashion stylist, connector, event producer, philanthropist, and a promoter Minneapolis/St. Paul talent, she imagines a new environment in which we are closer connected to resources and people that can make our dreams a reality. Learn more about Sarah at iamsarahedwards.com.


Jahna Peloquin, Co-Founder

Jahna Peloquin is a Minneapolis-based style writer and stylist. Over the past decade, Jahna has been a leading voice in the local fashion industry, particularly in her roles as a weekly contributing stylist and writer for alt-weekly Vita.mn, as the lead stylist for Voltage: Fashion Amplified, and most recently as the Style Editor at Minnesota Monthly magazine. Her work has been published in Star Tribune, Pioneer Press, Midwest Home, Minnesota Bride, Southwest Journal Home, and METRO Magazine, and she has been recognized as a Twin Cities Style Maker by the American Craft Council in American Craft Magazine. Learn more at jahna-peloquin.com


Halli Kubes, Social Media Strategist

Clients who work with Halli appreciate her warm and kind demeanor, and the fact that she goes the extra mile to ensure a client’s success. In addition to her proven PR abilities, Halli specializes in media relations, event planning, internal communications and relationship building. She’s developed effective strategic PR campaigns, crisis communications efforts and technical articles for both B2B and consumer-facing clients across a variety of industries. Halli is an active member of the National Agriculture Marketing Association (NAMA), Public Relations Society of America (PRSA) &Minnesota Women in Marketing and Communications (MWMC).


Celia Hubbartt, Social Media Strategist

Though her chief ambition is to join a manatee rescue team, Celia currently fills her day-to-day as a PR professional specializing in media relations, copywriting and social media. Celia is also experienced with small- and large-scale event planning, content marketing, and community relations and she has provided valuable intel & strategy to clients across a myriad of industries. Celia’s dedication to her work doesn’t end at 5 p.m. After hours, she volunteers on the board of International Association of Business Communicators (IABC) and is an active member of Minnesota Women in Marketing & Communications (MWMC) & National Agriculture Marketing Association (NAMA).


Get Involved

Do you want to be a part of FWMN? Head to the Contact page to get started!