What is FWMN?

Fashion Week MN (FWMN) is a community-driven initiative celebrating the talent of the Minnesota fashion industry and creative community. Every spring and fall, FWMN organizes a week-long installment of events showcasing the designers, brands, retailers, producers, stylists, artists, influencers, models, photographers and other creatives who are elevating the Minnesota style scene.

We believe that supporting the local fashion industry helps develop strong connections between local retailers, brands, designers, makers, advocates and consumers, helping in turn to strengthen the local economy.

Our Mission

The mission of FWMN is to foster an interconnected local fashion community that celebrates and supports the established Minnesota fashion industry and creative community and breeds opportunity for those emerging on the scene.

Our Vision

We want the fashion community in Minnesota to feel approachable. Each season, we curate a lineup of events that celebrates diverse forms of creative expression and gives voice to divergent viewpoints through the lens of fashion. We believe in supporting a community that values small businesses, creativity, diversity, inclusivity, sustainability and ethical business practices.

Our Team

Sarah Edwards, Co-Founder

Sarah Edwards creates unique experiences that intertwine community, art, goodwill and fashion. A few of her projects include I AM MPLS!, I AM ST. PAUL!, and I AM Kindness. Sarah is driven by helping and connecting ideas and people that she believes in, and fueled by the entrepreneurial energy and collaborative spirit of the Twin Cities. As a fashion stylist, connector, event producer, philanthropist, and a promoter Minneapolis/St. Paul talent, she imagines a new environment in which we are closer connected to resources and people that can make our dreams a reality. Learn more about Sarah at iamsarahedwards.com.

Jahna Peloquin, Co-Founder

Jahna Peloquin is a Minneapolis-based style writer and stylist. Over the past decade, Jahna has been a leading voice in the local fashion industry, particularly in her roles as a weekly contributing stylist and writer for alt-weekly Vita.mn, as the lead stylist for Voltage: Fashion Amplified, and most recently as the Style Editor at Minnesota Monthly magazine. Her work has been published in Star Tribune, Pioneer Press, Midwest Home, Minnesota Bride, Southwest Journal Home, and METRO Magazine, and she has been recognized as a Twin Cities Style Maker by the American Craft Council in American Craft Magazine. Learn more at jahna-peloquin.com

Michelle Raven, Senior Advisor

Michelle Raven is the founder and creative force behind the free personal shopping & styling service at Arc’s Value Village Thrift Stores. Michelle has been recognized as a business leader and innovator—in 2014, she was named a 40 Under 40 honoree by the Minneapolis/St. Paul Business Journal. In 2017, you might have spotted her in Mpls.-St. Paul Magazine, where she was highlighted for her impact on the local style community. In addition to overseeing the thriving thrift styling program she created, Michelle focuses her time on balancing inventive ideation with tactical precision as an event planner & creative project manager for Arc’s Value Village Thrift Stores.

Emily Baynard, Senior Advisor

Emily “Emmi” Baynard is a Branding Consultant, Social Media Strategist and Creative Director who brings glossy big business style to the small biz world. Along with being a trend and style expert, she’s also a professional enthusiast, always at the ready with a dose of empathy and inspiration. Emmi loves to collaborate and has been bringing creative excellence and strategic problem-solving to the local fashion scene since the days of MNfashion. Learn more about Emmi at EmmiRo.com.


Aggie Ofori-Amanfo, Content Editor

Aggie Ofori-Amanfo graduated from the University of Nebraska-Lincoln with a degree in Advertising & Public Relations. Aggie intertwines her passions for fashion, strategic public relations, and digital media marketing in her own triple threat business As Told By Aggie, where she acts as a PR Consultant, Digital Media Strategist, and Fashion Blogger, interviewing fashion designers, reviewing fashion shows, and showcasing favorite statement pieces from her wardrobe. Aggie’s work has been published in Fashion Odds Magazine as well as Culture Piece Magazine, where she serves as their Fashion Insider & Journalist. Learn more about Aggie at astoldbyaggie.com.

Halli Kubes, Social Media Strategist

Clients who work with Halli appreciate her warm and kind demeanor, and the fact that she goes the extra mile to ensure a client’s success. In addition to her proven PR abilities, Halli specializes in media relations, event planning, internal communications and relationship building. She’s developed effective strategic PR campaigns, crisis communications efforts and technical articles for both B2B and consumer-facing clients across a variety of industries. Halli is an active member of the National Agriculture Marketing Association (NAMA), Public Relations Society of America (PRSA) &Minnesota Women in Marketing and Communications (MWMC).

Celia Hubbartt, Social Media Strategist

Though her chief ambition is to join a manatee rescue team, Celia currently fills her day-to-day as a PR professional specializing in media relations, copywriting and social media. Celia is also experienced with small- and large-scale event planning, content marketing, and community relations and she has provided valuable intel & strategy to clients across a myriad of industries. Celia’s dedication to her work doesn’t end at 5 p.m. After hours, she volunteers on the board of International Association of Business Communicators (IABC) and is an active member of Minnesota Women in Marketing & Communications (MWMC) & National Agriculture Marketing Association (NAMA).

Hannah Fox, Content Writer

Hannah Fox, a Twin Cities native, is in her last semester at the University of Minnesota – Twin Cities, where she studies journalism. In her short but budding career as a journalist, she has had stints at Tiger Oak Media, Artful Living, Mpls.St.Paul Magazine, and even an online beauty blog Beauty & the Dirt, when spending a semester abroad in London. When she’s not in class, you can find Hannah studying the newest trends and faces in the latest issue of Vogue, or traipsing around Mia and the Walker.



Debbie Aderinkomi, Content Writer

Debbie Aderinkomi is a Twin Cities-based fashion blogger, graphic designer, stylist, aspiring polyglot, writer & social media consultant. Born and raised in the Minneapolis metro area, she studied Advertising & Graphic Design at Milwaukee Institute of Art & Design and at Marquette University, where she founded the Marquette University Fashion & Style club, was a fashion contributor for Marquette Wire and started her style blog, The Last Debutante. As a content creator, freelance stylist & social media consultant, she enjoys collaborating with businesses & other creatives. She hopes to launch her own brand & become the ultimate all-around creative.

Sydney Sturm, Content Writer

Sydney Sturm is a senior studying marketing and retail merchandising at the University of Minnesota, with hopes of working within the fashion industry after she graduates in May. Sydney has had a passion for style and fashion from a young age, and currently interns as a Marketing Fellow for CollegeFashionista.com. Being a proud Minnesota native, Sydney wants to bring more awareness to local fashion designers and the Minnesota fashion community through FWMN.


Faith Ndung’u, Content Writer

Faith Ndung’u is a lifestyle blogger based in Minneapolis. She is also a student at the University of Minnesota studying Accounting and fashion merchandising. She started her blog as a platform for self-expression with a focus on fashion, lifestyle, beauty, and wellness. One of her goals was to create a safe space for conversations fixated on her personal experiences and the experiences of young women within society. Alongside this, she is the editor and advertising chair of the National Association of Black Accountants (NABA), a student organization at the Carlson School of Management. Lean more about Faith at justimani.com.

Parker Hunstiger, Content Writer

Parker Hunstiger is a fashion writer, stylist and enthusiast from Wisconsin, currently attending school in Minnesota to pursue a career in fashion. Parker’s beauty, fashion, and celebrity articles have been published in New York-based magazine, Urban and Stylish, which earned herself her own segment, Stylish Study. She has also worked as a fashion intern for California-based clothing company, Wardrobe Cult, which allowed her to learn more about the business side within the fashion industry. Parker is currently interning at Minnesota Monthly magazine to further her career within the magazine industry.

Get Involved

Do you want to be a part of FWMN? Head to the Contact page to get started!