About — Fashion Week Minnesota

Fashion Week Minnesota

Fashion Week MN (FWMN) is a media platform created in 2015 that celebrates, connects and inspires the local fashion community. The Spring 2024 edition of our flagship event series takes place April 14–20 with a lineup of diverse, engaging events that includes fashion shows, presentations, and shopping events. FWMN’s year-round programming includes educational panel events, shopping events, and social media content that spotlights local fashion designers, makers and retailers.

Our Mission

The mission of FWMN is to shine a light on local fashion designers, makers, retailers, artists and creators, and to help foster a thriving fashion community. Community is at the core of our mission. We continually strive to cultivate a more representative, more equitable fashion ecosystem in the Twin Cities area, fueled by a vibrant, engaged, welcoming fashion community.

Our Vision

We strategically present fashion of Minnesota with the focus and support built on five strong pillars:

Education: to provide fundamental tools and material for the community to be successful and equal opportunity
Innovation: to launch a series of diverse forms in fashion while recognizing creative expression that provides a global perspective
Reputation: to respect and act upon ethical and sustainable business practices
Business: to provide support for individuals and small businesses opportunities on a local to a global scale
Investment: to improve the inclusivity of the local fashion community so that it may support and curate an approachable form of creative expression

Meet the Team

Sarah Edwards

Founder and President
Sarah cultivates a world of curiosity and celebration, orchestrating popular events, social conversations and cross-channel campaigns that unite diverse communities and major brands.
| Instagram |
Annie Clark

Event Producer
| Instagram |
Charlie Crocker

Account Director
Charlie leads client engagement and development. He’s an ambitious and creative thinker focused on bringing brands and consumers together in authentic and out-of-the-box ways.
| Instagram |
Sade Young

Content Creator
Sade is a creative force. She stays on top of cultural and social media trends to create fresh and authentic content that connects communities to brands and events.
| Instagram |
Carolyn Jensen

Staff Assistant
Carolyn uses her problem-solving skills and organizational wizardry to make sure the team has everything it needs to deliver ideas that spark curiosity and inclusive brand communities.
| Instagram |