PRESS Premium Seltzer X Fashion Week Minnesota: A Tasty Collaboration!
Fashion and refreshment collide as PRESS Premium Alcoholic Seltzer teams up with Fashion Week Minnesota for a tasteful collaboration. PRESS, a women-owned and operated premium seltzer company, has gained recognition in the beverage industry for its exceptional taste and new product launches. As a brand that values innovation and creativity, PRESS is excited to bring its new flavors to the runway for Fashion Week Minnesota. With the predominantly male-dominated industry, PRESS is proud to be a female-led brand that is breaking barriers and making waves. Follow along as we will explore the delicious collaboration between PRESS and Fashion Week Minnesota, highlighting the brand's unique qualities and new flavors.
Founder of PRESS, Amy Walberg. Photo Credit Jenna Carlin
Amy Walberg, the founder of PRESS, is a pioneer in the beverage industry. She identified an opportunity to create a premium seltzer that tasted great without compromising on quality ingredients. Her mission was to deliver a superior product that provided both taste and low ABV content. Amy and her team prioritize inclusivity and are committed to uplifting women in the industry and beyond. PRESS Premium Alcoholic Seltzer stands out in the market for its focus on quality and dedication to a more diverse and equitable industry.
However, the journey of PRESS hasn't always been an easy one. As a consumer advocate, PRESS has had to navigate an industry where distributors and retailers have the power to control which products make it to consumers' hands. Despite being a frontrunner in the popular hard seltzer category, PRESS still struggles to be as readily available as its competitors due to the monopolized industry.
PRESS believes passionately that everyone, especially women, deserves to have an array of premium choices they wouldn't otherwise have. The brand's standing among the top ten national seltzers showcases the market's appetite for quality innovation. Despite facing challenges, the velocity of the brand's sell-through is phenomenal, which is a testament to its value in the consumer's eyes. PRESS may not have the same reach or placement advantages as its competitors, but its customers actively hunt for the brand, and that's what matters.
“We set out to create an everyday drink at an elevated level that would stand the test of time. With much passion and dedication, PRESS was born.”
A set up from their competitors, PRESS focuses on delivering an elevated experience to its customers, similar to what you would find in beauty and jewelry. The brand prides itself on offering unique fruit-floral-spice flavor pairings, restrained sweetness, and sustainable luxury packaging. PRESS is the only top-10 seltzer brand owned by a woman, which adds to its appeal and uniqueness. They believe in providing premium choices to all people, and their standing among the top ten national seltzers showcases the market's appetite for quality innovation. In short, PRESS Hard Seltzer delivers the ultimate premium product experience in the category.
PRESS: Synergy, Photo Credit Jenna Carlin
PRESS Premium Alcoholic Seltzer has recently launched a range of four new flavors that showcase unique ingredient combinations to create refreshing and exciting taste experiences: SYNERGY.
The first featured flavors include Peach Rosemary, which blends the sweet and juicy flavors of sun-ripened peaches with the herbaceous aroma of rosemary. Dragon Fruit Lotus combines the tropical, creamy taste of dragon fruit with fresh aquatic floral notes, resulting in a unique and delightful flavor profile. Guava Rhubarb offers a sultry and tangy combination of tropical guava and tart rhubarb. Lastly, Watermelon Sea Salt combines the refreshing taste of juicy watermelon with a hint of saltiness for a delicious and invigorating beverage.
PRESS: Synergy, Photo Credit Jenna Carlin
These new flavors demonstrate PRESS's commitment to innovation and creativity and showcase the brand's ability to deliver superior taste using high-quality ingredients. PRESS is breaking barriers in the beverage industry and setting a new standard for what a premium alcoholic seltzer can be. We at FWMN are thrilled to have them featured at our 2023 event!
Interested in trying PRESS Premium Alcoholic Seltzer for yourself? You can visit their website to find their products at retailers across the country. We can't wait to showcase their refreshing and delicious beverages at the event, and we hope you'll join us in raising a can to this exciting partnership! Cheers!