On the Hunt for Venor
Venor (pronounced Venn-Oar) is a hunt-inspired apparel brand founded in 2016 for women — by women. Here at #FWMN, we believe that fashion is for everyone. It’s inclusive and individualistic. Fashion is about showcasing who we are — but for women who are outdoor enthusiasts — apparel choices that reflect their unique interests are few and far between. Venor was created to change that.
Venor all started with an idea to use beautiful imagery from “the hunt” - nature, the elements, outdoor adventures - and print them on functional performance wear. However, Venor has evolved into so much more than that. Within a space where women’s fashion preferences and needs are often overlooked, they set out to fill a gap in the market to make thoughtful pieces to take you seamlessly from the field to the street - all while expressing your true personality and unique eye for fashion.
Venor sits in a “unique position in the marketplace” and sets out to change the status quo for all outdoorswomen. While their pieces can be used for everything from intense workouts, to yoga, to a day in the field, to an outing with friends — and anything in between — they focus on versatile styles that offer functionality, comfort, and only the finest materials. This way, you can have one outfit and do a workout, yoga, fieldwork, and get a drink with friends all in the same day.
At Fashion Week MN, community is core. Venor shares this value — their values are Empowerment, Community, and Adventure. Their rally cry is “True to the hunt,” which means that they vow to stay “true” to the woman who is always out and about, whether that be in the field or in the fashion community. Venor empowers lives on the hunt to bring fashion and adventure together.
Among their most popular items are their animal print legging — they’re best sellers. Venor comes out with proprietary prints seasonally, and their customers love them! Most recently, they launched new turkey-camo inspired prints which have been a huge hit. They’re the perfect way to stand out and make a statement, but are also super functional and comfortable for everyday wear. Their new Carried Away Cargo pants are also a top-seller. They’re inspired by real hunt pants with beautiful details and soft fabric that make them a go-to for spring.
via VENOR’s website
Venor continues to evolve their offerings in a way that reflects their mission and values. They’re excited to learn and grow from the Twin Cities community to help xontinue to build the Venor brand in a way that reflects all women, from all walks of life. Look out for their new styles from our Spring ‘22 line launching later this month!
Venor wants to ensure that their pieces and offerings reflect the diversity and desires of all of the women in the outdoor and hunting community. They welcome your commentary, product wish lists, and feedback over email at info@venor.com or through our social channels (IG: @venor, FB: @venor, Pinterest: @venorlife)!